Customer Insight

We use a range of different data analysis and profiling tools and techniques, to assist our customers in:

  • Understanding the profile of your best performing customers in order to find more of the same
  • The opposite of the above so as to avoid your least profitable / bad debt customers
  • Adding key demographics to your database in order to aid future segmentation for cross selling and up-selling strategies
  • Analysing purchasing histories to:
    • Identify customers whose rate of purchase is slowing in order to deploy anti-defection programs
    • Spot customers whose spend is increasing for up-selling opportunities
    • Re-activate past customers
    • Isolate aged records (as per your data retention policy) for screening / suppression and updating purposes

Please click here for Customer Insight to empower more effective decision making.
Check out our testimonials page for examples of our direct clients and agency partners.