Key Account Matching

The days of volume driven campaigns and mass marketing are well and truly gone. Key account matching in support of your Account Based Marketing (ABM) represents a far more focused and targeted approach to winning new business or implementing cross selling and up-selling strategies based on a deeper understanding of the accounts in question.

ABM allows our clients to align their sales and marketing efforts specifically on those really hard to reach, big-hitting accounts which sadly just isn’t always possible through inbound marketing.

Please review the enclosed in conjunction with our Prospect Data Sourcing page, as clients will often seek to supplement a key account matching exercise with the sourcing of additional net new prospects within the same or similar target audience.

Let Paul Evans Associates take the strain of sourcing the specific business to business persona’s that you would like to reach for your Marketing, Telemarketing and Email marketing campaigns.

Please click here to see how we can help with your next Account Based Marketing campaign.
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